You never get a second chance to make a first impression. This is especially true when applied to new companies operating in a competitive marketplace. Your logo, slogan, and corporate colors are an integral part of who you are as a company. Having a strong visual identity and consistent corporate branding will allow you to make that important first impression a good one. You will also need to be equipped with marketing materials that are professional and informative. A brochure will reinforce the reasons why your company is the best at what it does. Flyers can be a timely tool that promote special events and services that you offer. Branding items such as stickers, magnets, calendars, etc., can be a great way to keep your company in the minds of your customers.
Of course, we are living in the digital age and no company can be without representation on the internet. Having a concise and modern website adds another layer of credibility to a new company. A strong presence on the web will add legitimacy to your operation and will once again reinforce your brand identity. Consistency is key in marketing no matter what the medium may be.
Social media can also be a useful tool in getting the word out about your company. Linking your social media accounts to your website and using social media icons on print materials will signal customers to follow those accounts and, in the process, expand your business.
At CHS, we provide our clients with a detailed “Marketing Plan of Action” that is tailored to your needs and specifications. Branding is an integral part of a company's success and we're committed to providing services that are second-to-none in marketing and design.
Paul and the CHS team