Logo trends come and go. The latest is a push toward simple and minimal. Gone are the days of realistic Photoshop effects, textures, and lighting effects. Today’s logos are flat and sans-fancy. Here’s a look at some big companies that took the simple approach in redesigning their logos.
Netflix has gone with a clean minimal approach. Gone are the text shadows and bright red background.
Wow, now that’s a redesign. Olive Garden suddenly looks a lot less “1996”. Also...unlimited breadsticks.
Visa’s redesign is a little more subtle but still manages to simplify the logo. The font remains the same but the colors have been condensed.
Black & Decker
Black & Decker already had a pretty minimal design but have gone even simpler with their new logo. Getting rid of the small orange graphic and opting for a 1-color font makes the logo look fresh.
I’m sure we’ll be seeing more logo changes in the near future as companies try to keep up with the ever-changing design trend landscape.